Yahoo buys TV sharing company

Yahoo said yesterday it has bought IntoNow, a start-up that enables users to identify and share television programmes with their friends, in its continuing drive to boost its social media credentials. Financial terms were not disclosed. IntoNow, which is led by Adam Cahan, a former executive with Google and Viacom’s MTV, works with an app on a user's phone which scans the audio waves from TV sets and identifies the programmes being aired.