Winser to cut her cloth in provocative new role

KIM Winser, Britain&rsquo;s fashion darling who oversaw the rehabilitation of Pringle and revived trench-coat maker Aquascutum, has been hired as a senior adviser by private equity titan 3i.<br /><br />Winser, who quit in May as chief executive of the raincoat firm after her staged management buyout collapsed, will advise 3i on its retail and consumer investments.<br /><br />3i&rsquo;s retail portfolio includes highly desirable lingerie chain Agent Provocateur and mid-market women&rsquo;s clothing firm Hobbs.<br /><br />Winser spent two decades with high street bellwether Marks &amp; Spencer, where her roles included divisional director for womenswear.<br /><br />During her five year stint as boss of Pringle, she transformed it from a&nbsp; stuffy Scottish golf brand to high fashion catwalk material. <br /><br />It is believed she may join Agent Provocateur&rsquo;s board in a matter of months and has been commanded to work on the company&rsquo;s growth plans.<br /><br />Since leaving Aquascutum, Winser was linked to a role at luxe fashion house Versace and also was one of the candidates tipped to succeed M&amp;S&rsquo;s Sir Stuart Rose.