Customers can scan any grocery item and add it to a home delivery order instantly.
The barcode reader, which was added to the existing Tesco Groceries app available on the iPhone yesterday, is being targeted at busy parents and time-poor professionals who want to be able to add specific items to their online shopping basket at any time.
Tesco envisages that it will be particularly useful for those times when a customer tries a new food at a friend’s house that they want to buy or a child has finished the last of their favourite yoghurt while out and about – a quick scan will see the item added to a shopping basket where it will remain until the customer is ready to checkout.
Laura Wade-Gery, chief executive of Tesco.com and Tesco Direct, said: “We’re always looking for ways to make life easier for customers and for busy mums in particular.
“The barcode scanner will make online ordering much quicker for those that have an iPhone.
“Customers can simply scan the barcode of grocery products stocked by Tesco whilst on the go.”
The supermarket chain already has Clubcard, Store Finder and Wine Finder apps in an attempt to pull in more customers.