Telegraph may hide content behind paywall

Steve Dinneen
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Telegraph Media Group could soon hide its free online content behind a paywall.

Executives at the Telegraph publisher are drawing up plans to follow Rupert Murdoch’s News International in charging for online content.

It is understood the Telegraph will offer a combination of free and paid-for content, although no final decisions have been made.

The Telegraph currently hosts the third most popular newspaper website in the UK, with 33.9m unique users a month, compared to 50m at the Daily Mail and 37.5m at the Guardian.

A Telegraph Media Group spokesperson said: “Like all publishers, TMG continually evaluates the developments in the digital sector. No decisions have been made on the introduction of a paid-content model.”

The‚ÄąTimes newspaper last month announced it had taken 105,000 digital sales of its online content since it erected its controversial paywall in July.

The number includes a series of heavily discounted “early adopter” offers and day passes, as well as iPad and monthly subscription sales.