Survey highlights shortfall in trust

TWO-THIRDS of people around the world think the global economic crisis is also a crisis of ethical values that calls for more honesty, transparency and respect for others, according to a World Economic Forum poll.

Almost as many name business as the sector that should stress values more to foster a better world, said the poll for the Forum’s annual Davos summit that opened yesterday. Only 12.9 per cent of the 130,000 people polled said businesses were primarily accountable to their shareholders. Another 18.2 per cent said clients and customers, 22.9 per cent named employees and 46 per cent cited all of them equally.

“The poll results point to a trust deficit regarding values in the business world,” the Forum said in a statement.