SSOCIATION with Repskan, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 12 October to Wednesday 19 October.
While it doesn’t feature in the top ten this week, where Coca-Cola and Samsung are tied for the top spot, our data reveals that Cadbury is one to watch. Coming in six places shy of this week’s top ten, Cadbury is running a lively national campaign called “Keep Our Team Pumped”. You can visit the website at www.keepourteampumped.com and actually add your voice to an electronic choir singing one of several inspirational Olympic anthems to cheer on Team GB as they train. An accompanying television advertisement is increasing attention for the campaign, and the pie chart below reveals Twitter, blog and video mentions are very high as a result.