New interactive strategy pays off for NetPlay TV

NG f

NG firm NetPlay TV yesterday said its losses had narrowed over the past year as its strategy of chasing the live gaming market started to pay off. <br /><br />NetPlay posted a &pound;1m pre-tax loss for the year to December, compared with a &pound;4.4m loss the previous year. Revenue soared by 118 per cent to &pound;19.8m.<br /><br />&ldquo;The belief that in time consumers would firstly demand a &lsquo;live&rsquo; gaming experience on their PCs and secondly would want interaction through their mobile phone is beginning to prove correct,&rdquo; said non-executive chairman Clive Jones in a statement yesterday.<br /><br />&ldquo;We predict this demand will continue to grow as internet connectivity speeds become faster,&rdquo; he added.<br /><br />NetPlay, which transformed itself from a mobile content business to an interactive TV gaming firm in 2007, said it had made a number of acquisitions throughout the year, underpinning this belief.<br /><br />It also won a lucrative four-year contract to produce the Challenge Jackpot show for Virgin Media Television, a move it described as a &ldquo;key milestone&rdquo; for the business.