Lovefilm leads on streaming

Online streaming overtook DVD rental for the first time last month at Lovefilm, the Amazon-owned film subscription service which has over two million members. Movies and TV shows streamed via the internet exceeded the number of physical rentals by 20 per cent – despite a 25 per cent rise in DVD rentals – showing a growth of 400 per cent on February 2011. Lovefilm also said Source Code was its most streamed film last month, while Lost was its most popular TV show.