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Kraft expected to look to create more jobs after Cadbury purchase

Kraft is understood to have pledged to create more jobs in the UK and grow Cadbury’s British business following its takeover of the confectioner.

Michael Osanloo, Kraft’s executive vice-president, strategy, and the man in charge of the Cadbury integration is expecting to increase manufacturing jobs in the UK after saying he was optimistic the vast majority of Kraft’s synergy savings will come from things that do not affect jobs.

Osanloo said Cadbury under Kraft’s ownership would be more aggressive about investing in marketing and advertising to seek more growth.

On Cadbury’s two major British plants near Bristol and Birmingham, he said it was unfortunate that Cadbury has in the past been cutting jobs at those plants and he hoped an alternative could be found.