Intel plans strategic shift toward internet television

CHIPMAKER Intel is developing an internet-based TV service for consumers in a strategic shift from its traditional business, and has reportedly reached out to media companies in a bid to obtain the rights to shows.

The world’s top chipmaker plans to create a “virtual cable operator” that would offer TV channels in a bundle over the internet – via television sets, computers, tablets and smartphones.

The product, which the chip company wants to roll out before the end of the year, could use an Intel set-top box and Intel’s name.

In October, Intel wound down its efforts to make chips for digital “smart” TVs, although it continues to make chips for set-top boxes.

At the same time, it formed the Intel Media business group, headed by former BBC executive Erik Huggers, aimed at promoting digital content on Intel-based platforms.

An Intel spokeswoman declined to comment.