Geronimo boosted by Christmas

Festive Londoners helped pub operator Geronimo Inns sparkle over Christmas, with like-for-like sales up six per cent in the last four weeks of the year. Despite many publicans suffering badly during the recession, the privately owned firm said it achieved the increase without any discounting or promotions. Geronimo said its 28 pubs in and around the capital were boosted by a record number of Christmas bookings, with those made privately offsetting fewer corporate bookings.