Fury over McDonalds' 2012 exclusivity

THE organisers of the 2012 London Olympics came under fire yesterday as it emerged that McDonald&rsquo;s will be the only food brand seen at the event.<br /><br />Other vendors will be present at the Olympic venues but, as official sponsor, the golden arches will be the only brand seen by hungry visitors.<br /><br />The agreement seemingly undermines environment minister Hilary Benn&rsquo;s strategy, unveiled on Tuesday, to promote healthier eating and locally sourced produce.<br /><br />&ldquo;I think it is embarrassing for London, as we won the bid based on promoting local businesses,&rdquo; said Green party London Assembly member Jenny Jones. &ldquo;I think the sponsorship should be dumped as soon as possible.&rdquo; <br /><br />The British Heart Foundation said the plans were driven by money rather than health and fitness.<br /><br />Both McDonald&rsquo;s and the London 2012 organisers said a range of food would be available at the games, though details to be confirmed.