Cadbury sales jump as Brits turn to treats

CHOCOLATE giant Cadbury yesterday reported improved trading in April and May, as a recession-hit Britain snapped up its new &ldquo;bitesize&rdquo; range and relaunched Wispa bars. <br /><br />The world&rsquo;s second-largest confectioner said it was cashing in on the frugal times with the bitesize bags of chocolate-coated sweets as a low-cost treat for consumers, who tend to stay at home and watch films.<br /><br />The firm said it was on track for full-year sales growth at the lower end of its four to six per cent range, thanks to its strong performance earlier in the year.<br /><br />Last October&rsquo;s high-profile relaunch of the Wispa chocolate bar &ndash; which followed a consumer campaigned for its return on social networking websites like Facebook &ndash; has seen the bar become the most popular in the UK, its biggest market. <br /><br />Cadbury also said its gum and candy arm, which makes Trident chewing gum and Halls throat sweets, is now recovering from a poor first quarter, when US stores slashed product orders into the downturn.<br /><br />Chief executive Todd Stitzer said: &ldquo;Our early progress has continued into the second quarter with our businesses focused on delivering market share gains.&rdquo; <br /><br />A spokeswoman said the firm remains confident about the second half of 2009 as it has several product launches in the pipeline.