Sports Investment said yesterday it is hiring Matthew Wheeler, who was chief executive of Alan Pascoe’s API Group in the 1990s. He then had a four-year stint as the worldwide managing director of Octagon until 2001.
In this time he sat on the board of both DC United and Major League Soccer in the US and Eintracht Frankfurt of the Bundesliga in Germany.
He developed a reputation for successfully building market leading sports agency propositions.
Others involved in the new firm include Broughton’s son Michael and Nic Couchman, a partner at the sports business law firm Couchmans.
“Matthew’s experience in both running leading sports businesses and in putting together deals that add value to all parties will be invaluable as we continue to examine potential investments in the sport industry,” said Broughton, who is also chairman of British Airways.
Broughton led a dramatic sale of Liverpool to the Boston-based NESV.