LEADING industry group the British Chambers of Commerce (BCC) yesterday unveiled John Longworth (pictured) as its new director general, taking over from David Frost.
Longworth joins the BCC after an extensive series of high profile roles in the British retail sector. Formerly a senior executive at both Asda and Tesco, he is currently a non-exec of the Co-operative Group Food Ltd and Nichols Plc.
“I am delighted to be joining the BCC team at this crucial time in the economic cycle,” Longworth said yesterday. “There is no doubt that the BCC represents the business backbone of the British economy and will make a unique contribution to recovery.”
Under Frost’s leadership, the BCC has campaigned for the government to reduce to the burden of regulation in the UK, while also throwing its weight behind the plans to reduce Britain’s large public deficit.
“David’s hard work over the last eight years has made the BCC a peerless voice for businesses of every size and in every part of the UK,” said BCC president Neville Reyner.
Longworth’s role will begin in September.