Activision Blizzard’s new installment of its Call of Duty franchise sold an estimated 5m units during its first 24 hours on sale.
Call of Duty: Black Ops, released yesterday, is widely tipped to have outsold last year’s Modern Warfare 2, which shifted 4.7m copies in its first day on sale.
Shares in the firm surged more than five per cent on Monday ahead of the release, although analysts doubt Black Ops can top the overall performance of its predecessor.
Modern Warfare 2 has had more than $1bn (£620m) worth of sales since its release. The Call of Duty series is a first-person shooter set in various historical and fictional warzones including Berlin during WWII and guerilla warfare against modern terrorists.