ASOS remains firmly in fashion

Online fashion retailer ASOS yesterday said it expects full-year profit to meet market expectations after annual sales rose a third and said the new year had started well, helped by continued growth overseas. The firm, which targets internet-savvy 18-34 year olds looking to emulate the designer looks of celebrities like Kate Moss, Sienna Miller and Alexa Chung, but at a fraction of the price, said retail sales rose 38 per cent to £206m in the year to the end of March and were up 56 per cent in the 19 days to 19 April. Pre-tax profits for the year to 31 March are expected to be in line with market expectations.