The company said passengers will have the option of choosing from three brands of pricing depending on where they want to sit – £12 for leg room, £8 for seats up at the front or £3 for any other seat. Anyone who chooses not to select a seat will be given one when they check-in online or at the airport.
The move comes after a trial carried out this summer during the airline’s busiest time, to stress test the new systems.
EasyJet said the trial showed that allocated seating can be delivered “at the same time as maintaining strong levels of on-time performance and without adding cost.”
Some 60 per cent of customers said they are more likely to use EasyJet in the future as a result of the improved boarding experience.
“Our customers asked us to trial allocated seating and we are really pleased with the positive passenger feedback during the trial,” chief executive Carolyn McCall said. “As importantly, we have shown that we can do so while delivering strong on time performance – the most important driver of passenger satisfaction.”