HalalEat, the London-based food delivery startup, has today launched a crowdfunding campaign to fund its plan to expand nationwide.
The company, founded in 2015, currently delivers food in East London and has limited coverage in Birmingham, Luton, Kingston and Portsmouth.
HalalEat's equity raising campaign on Seedrs reached 40 per cent of its £100,000 goal in a matter of hours, leading the company's executives to believe it is well on its way to exceeding the target.
Food delivery services are booming in the UK, with popular online delivery firm Just Eat's order numbers rocketing 24 per cent in the first half of the year.
HalalEat, led by chief executive Abul Rob, aims to grab a slice of the global Halal economy, which is set to rise to $3 trillion (£2.3 trillion) by the end of the decade.
Funding from Seedrs will be funneled into the company's next stage of growth.
We have big ambitions to go nationwide and we know that the market is ready.
We are also currently developing a HalalEat app for smartphones and tablets so that consumers have access to 100 per cent halal food 100 per cent of the time.