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"You talkin' to me?" Why language skills remain vital to businesses

 
Andy Moore
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Global sales and marketing solutions provider, Televerde, is living proof of why companies are drawn to Scotland's rich talent pool and thriving business process outsourcing sector. Scotland's cabinet secretary for the economy and jobs, Keith Brown, has visited the US-founded firm in Glasgow to endorse the company's business plan of growing in Scotland.

Mr Brown will take a 'look behind the scenes' of Televerde's European headquarters in Glasgow where 170 jobs will be created in the near future. He will meet members of the firm's highly-skilled workforce that have been recruited since it set up shop in Scotland earlier in 2016.

Around 130 employees will be multilingual contact centre agents with language capabilities in English, French, German, Italian, Spanish, Portuguese, Scandinavian and Eastern European languages.

Scotland's talented workforce

James Hooker, CEO of Televerde, said:

There is a tremendous opportunity for us to bring our 21 years of experience to help companies generate more demand and drive greater revenue through new marketing technology and integrated teleservices. European companies are aggressively expanding their marketing technology and sales development resources. The team we have initially built in Glasgow is extremely impressive and we and look forward to continuing to our expansion and building out our team.

Support from Scottish Development International

Televerde's investment in Scotland was supported by a Regional Selective Assistance grant of £670k from Scottish Enterprise and through the international arm of Scotland's enterprise agencies, Scottish Development International (SDI). The funding allowed the company to tap into Scotland's dynamic business environment based on a well-established reputation for excellence and innovation.

Paul Lewis, managing director of Scottish Development International, said:

We are very pleased to welcome Televerde to Scotland – Glasgow is an ideal location for its European headquarters. The company will now join the many international investors who benefit from our competitive business environment, strong skills base and effective support network. We look forward to supporting its ambitious growth plans for Europe.