The new Boaty McBoatface? Sainsbury's has renamed its vegan cheese following a customer rant on Facebook

Emma Haslett
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The packaging of Sainsbury's coconut-based cheese alternative
The original packaging of the, um, Gary (Source: Sainsbury's)

It's Sainsburys' own Boaty McBoatface moment: the supermarket has given its vegan cheese a rather less descriptive name, after a customer suggested on Facebook it should "call it Gary or something".

The anonymous cheese lover posted an exclamation mark-laden rant after she objected to Sainsbury's referring to its coconut-based cheese alternative as "cheese".


"Call it Gary or something just don't call it Cheese because IT'S NOT CHEESE!!!!!

"Just to recap incase [sic] you have forgotten --- Cheese is nutritious food made mostly from the milk of cows but also other mammals, including sheep, goats, buffalo, reindeer, camels and yaks."

Here's that rant in full:

Rather than taking offence, Sainsbury's decided to take heed - and unveiled its latest product in a Facebook post:

It's not the first time Sainsbury's has reacted like this to a customer pointing out a flaw in its naming policy.

Back in 2012, it renamed its tiger bread "giraffe bread" after 3 1/2 year-old Lily Robinson wrote to it to point out it looked much more like a giraffe.

Customer service adviser Chris King agreed. "It looks much more like the blotches on a giraffe than the stripes on a tiger, doesn't it?" he pointed out.

Meanwhile, earlier this year "Boaty McBoatface" became a household name after the National Environment Research Council (NERC) unwisely allowed the public to suggest names for its new, £200m, polar research vessel.

That time, the NERC decided to ignore the public vote and call its boat the RRS Sir David Attenborough (Boaty McBoatface won the public vote by a landslide, natch).

However, the name did live on - in the form of one of the vessel's remotely operated vehicles. Proof, perhaps, that that saying about the "wisdom of crowds" doesn't always ring true...

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