Another round for Meantime Brewing Company as it appoints new general manager

 
Francesca Washtell
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Meantime was snapped up by SABMiller in May last year (Source: Getty)

Meantime Brewing Company, one of the UK's largest modern craft brewers, has appointed Laura Edwards new general manager from 31 March.

Nick Miller was at the helm of the company for five years and oversaw SABMiller's acquisition of Meantime in May last year. He has said he will remain at the company for several months to ensure a successful handover.

Founded in 1999, the Greenwich brewer has 10 bottled beers in its core range including London Lager, Pilsner, London Pale Ale. The brand also packages its London Lager, London Pale Ale, London Stout, Meantime Wheat, Yakima Red and Pilsner on draught.

"London Pale Ale" and "London Lager" account for around 70 per cent of Meantime's total sales.

Edwards will be internally transferred from Miller Brands UK where she is currently the director of brand marketing for Peroni UK.

AB Inbev and SABMiller have considered selling Meantime along with other leading brands Peroni and Grolsch to appease competition regulators. SAB said in December the brands "premium positioning" had led it to consider a sale, although a sell-off does not seem to be on the cards anytime soon.

"Since SABMiller purchased Meantime Brewing Company last year, we have ensured that it has continued to operate as a standalone business within our wider organisation," Sue Clark, managing director of SABMiller Europe, said. "This will continue to be the case under Laura’s leadership. Meantime is at the vanguard of innovation of both beer styles and flavours and is well placed to continue to take the beer category to new consumers on new occasions."

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