John Lewis opens £35m store in Brum

 
Joseph Millis
The four-floor John Lewis store in Birmingham takes up 250,000 square feet
JOHN LEWIS yesterday opened its new £35m Birmingham shop, the retailer’s largest shop to open in four years and one of its biggest stores in Britain.

The 250,000 sq ft shop, which anchors the city’s new Grand Cen­tral retail development, has created 650 new jobs across Birmingham.

Andy Street, managing director, John Lewis said: “Today sends a clear message that John Lewis is firmly committed to the British High Street and that physical shops remain as important to us as they do to our customers.

“It is particularly exciting that customers will be able to step directly from New Street Station, into four floors of inspiring fashion, home and technology.”

Lisa Williams, head of the Birmingham branch, added: “Birmingham is a city that has always led the way, so it feels right that Birmingham is home to our most innovative shop to date.

“My team and I are looking forward to welcoming customers to what is a unique retail space.”