Apple Watch in pictures

 
Lynsey Barber
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Apple Watch, not "iWatch", was unveiled today (Source: Getty)

Apple's first smartwatch is called the Apple Watch, dropping the famous "i" from the widely expected iWatch name.

For its first foray into the category, it has a comprehensive line up of style and design options, no doubt thanks to the influence of Apple's recently hired fashion executives from Burberry, Yves Saint Laurent and Tag Heuer.

Here's what the Apple Watch looks like- though you'll have to wait until early next year to see one in real life, but that's plenty of time to save up the $349 you need to buy it.

(Source: Getty)

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