When will they learn? Political parties and Twitter are not comfortable bedmates, unless widespread mockery sends them off to sleep effortlessly.
Yesterday Labour’s Twitter account sent out a message declaring “everybody should have his own owl.”
Overt sexism aside, the tweet was an enigma, sparking a tsunami of intense ridicule (although some agreed it was the most sensible policy the party had peddled in a while).
This is hardly the first time Labour has “Ballsed-up” a tweet (yes, you, Ed Balls). There was Ed Miliband’s famous typo on hearing Bob Holness died: “will remember him fondly from Blackbusters.” And we only have Ed Balls Day on 28 April because of Balls’ supposed navel-gazing in 2011, tweeting his own name.
David Cameron’s “on the phone to Obama” tweet must have been a real relief.
We look forward to the next twittastrophe with bated breath – after all, too many tweets make a tw*t, don’t they Cammers?
The owl update has since been deleted, with Labour blaming a “bot” for the tweet.