In 2019, marketing needs to take a leaf out of its own book January 7, 2019 This year is going to be a pivotal one for the UK whichever way that you look at it. Yes, we have Brexit on the horizon, but even with that aside, 2019 is set to be another massive year of change for the UK. On average, people in this country are now online for 24 [...]
Brexit may shake up the jobs market, so get your CV in shape now December 6, 2018 We are less than four months away from when the UK is officially meant to leave the EU, but there’s still confusion and much negotiation to be done before we find out exactly what impact Brexit will have on the City. Jobs are already crossing the Channel – JP Morgan, Goldman Sachs, Lloyds and more [...]
The founder of DNAFit on how understanding our genetic makeup can help us get healthy December 3, 2018 We can see physical traces of our genetics in our parents, but for the most part, our DNA is a mystery that many of us can never truly comprehend. But what if we could understand some of the unique information captured in our DNA, so that we could use it like a map, helping us [...]
Crowdfunding isn’t just about money, but communicating with customers – the best businesses are the best listeners November 22, 2018 Consumers are increasingly sceptical of industry leaders, disloyal to brands, well-researched in the products and services they need, and not willing to be talked at. Through social media, they listen to one another about which brands are worth caring about, and which are not. The brands that are the best communicators are also the best [...]
Think like a small business to solve the productivity puzzle October 15, 2018 Economists, some might argue, have a knack for making the vital sound dull, for making the immediate seem remote and abstract. There’s perhaps no better example of this than the much-discussed “productivity puzzle”. This “puzzle” often sounds a bit like one of those educational computer games you might try to occupy a particularly precocious five-year-old [...]
London companies dominate list of UK startups where professionals most want to work, new analysis reveals October 1, 2018 London dominates the UK’s startup scene, new analysis from LinkedIn shows. All but one of the country’s 25 top startups are based in the capital, the social media site found. The analysis uses searches and company page views from LinkedIn’s half a billion users, over 25m of which are in the UK, and shows the [...]
Alex Jones, brand safety, and the issue of how brands can protect themselves in a murky online world September 17, 2018 To paraphrase Game of Thrones, the internet is dark and full of terrors. We’re all aware of issues on the web: the proliferation of hate speech, fake news, offensive content, easy access to pornography or violent images, even terrorist propaganda. For individuals wanting to safely navigate the online world, it’s easy to avoid the darker [...]
Linkedin, Facebook, Twitter, Instagram: What does your favourite social network say about you? September 3, 2015 Linkedin lover or addicted to Twitter? What social network you spend most of your time on reveals more than you might think about your gender, age and even social grade. Polling institute Ipsos Mori has released its latest quarterly Tech Tracker, which analyses how Britons access the internet (short answer: everywhere and a lot). Alongside [...]
FriendlyScore: This FinTech startup can analyse social media activity to prove creditworthiness August 26, 2015 When you're sharing a selfie at dinner or updating LinkedIn with your latest promotion, you're giving away more than you might think. A London-based startup has taken the huge amount of data we share every day on social media to come up with a way of assessing whether we can be trusted with a loan or [...]
How do you use social media? One in three use WhatsApp, Snapchat and other mobile messaging apps August 21, 2015 One in three smartphone owners use messaging apps like WhatsApp, according to a new social media study released today. Among young people, this shoots up further to one in two. In Pew Research Center’s latest report, the institute has broken out messaging apps for the first time, asking about them as something separate from texting [...]