Trio of ecigarette adverts banned from UK TV for glamourising tobacco December 24, 2014 A little over a month after the first ecigarette advert featuring vaping was aired on British TV, the Advertising Standards Authority (ASA) has banned three ecigarette TV ads. The ASA argued that the ads glamourised the use of tobacco, breaking one of the guidelines required for the ads to be shown on TV. Before the [...]
Ecigarettes in review 2014: Health, regulation and advertising wars December 19, 2014 The ecigarette revolution has taken the world of public health by storm. Depending on your point of view these devices are either a critical part of getting people to quit smoking or a new gateway drug that could lure young people back to cigarettes. Either way, it's difficult not to notice the growth of these [...]
Des Naughton resigns from Nicoventures: British American Tobacco loses ecigarette managing director November 20, 2014 Des Naughton, managing director of British American Tobacco (BAT) ecigarettes subsidiary Nicoventures, has resigned from the group, it said in a statement yesterday. Naughton will leave BAT on 28 February 2015 after nearly 20 years with the tobacco giant, four of which has been on the management board. In that time, he has also been [...]
Vape wins Oxford Dictionaries 2014 Word of the Year a week after UK TV airs its ecigarette advert featuring vaping November 18, 2014 It's that time of year again. The Oxford Dictionaries famed Word the Year is finally out. This year's winner was "vape" and is defined as the following: To inhale and exhale the vapour produced by an electronic cigarette or similar device. Vape won out thanks to the explosive rise of ecigarettes in the UK and [...]
E-cigarette ad gets first airing on British TV November 10, 2014 UK TELEVISION viewers yesterday saw the first ever advert showing someone smoking – or “vaping” – an e-cigarette. While adverts for e-cigarettes have been airing for some time, the device itself and the act of “vaping” were prohibited until an amendment to advertising regulation came into force yesterday morning. Cigarette adverts have been banned in the [...]
VIP ecigarette advert: Sex sells but is vaping’s credibility up in smoke? November 10, 2014 Well, they do say sex sells, and VIP’s pioneering ecigarette advert – shown for the first time last night after the 9pm watershed – has sex in bucketloads. A minefield of innuendo, the ad features a dewy-lipped young woman in a little black dress. There are two versions, a long and short one. In [...]
Watch: UK’s first ever ecigarette advert to show vaping on TV November 10, 2014 Later today UK TV will see its first advert featuring ecigarettes. Ecigarette ads on TV have been legal for some time and shown before but never have the devices themselves or vaping been shown on ads in the UK. The ad will air after 9:00pm on ITV during Grantchester. There has, however, been some nervousness [...]
Ecigarette ads subject to host of new rules from advertising watchdog October 9, 2014 The Committees of Advertising Practice (CAP) has published new rules for governing the advertising of ecigarettes, which will come into force on 10 November. The new rule are intended to protect young people from the promotion of tobacco products and ads that show "the use of a tobacco product in a positive light". The rapid [...]
Ecigarettes should be banned indoors and heavily regulated, says WHO August 26, 2014 In a major intervention into the heated debate surrounding ecigarettes the World Health Organisation (WHO) has called for devices to be banned indoors and prohibited for minors. The UN agency said advocates of ecigs should not claim they help people quit smoking until there is more evidence proving their success. The WHO claimed that vaping [...]
Ecigarettes backed as a last resort by the American Heart Association August 25, 2014 Ecigarettes should be a last resort solution to quitting smoking, according to the American Heart Association (AHA). In the group's first policy statement on the devices, AHA said established quitting methods like nicotine patches should be the first port of call for those looking to give up regular cigarettes but if they failed "it is [...]