WPP signs early access advertising deal with Tiktok February 1, 2021 WPP has secured an advertising partnership with Tiktok, marking a key step in the holding group’s efforts to cash in on the wildly popular video app. The tie-up will give WPP’s clients early access to Tiktok’s new advertising services while they are under development, which the ad giant said will ensure they remain “at the [...]
Tiktok tightens privacy features as online harm laws loom January 13, 2021 Tiktok has tightened its privacy features for young users as the government prepares to roll out tough new rules to improve safety on social media. The hit video-sharing app today said that all users under the age of 16 will have their accounts set to private by default, meaning only approved followers can view their [...]
Tiktok granted seven-day extension to US sale order November 26, 2020 Tiktok has been granted a seven-day extension to an order forcing the viral video app to sell its US operations. The Trump administration had given parent company Bytedance a 15-day extension of the order issued in August, which was set to expire tomorrow. The latest change means Tiktok has until 4 December to resolve concerns [...]
Trump administration to delay enforcement of Tiktok ban November 13, 2020 The US government has said it will delay enforcement of a ban on Tiktok as the Chinese-owned viral video app fights back against the measures. The Trump administration in August filed a divestiture order that would have forced Tiktok to sell its US operations by Thursday this week. But the US Commerce Department said it [...]
Tiktok owner Bytedance to book $27bn in ad revenue this year November 11, 2020 The Chinese owner of viral video app Tiktok is reportedly on track to pull in at least $27bn (£20.4bn) in advertising revenue by the end of the year. Bytedance, which generates the vast majority of its revenue from ads, has previously stated that its target for overall revenue in 2020 is $30bn, meaning the figure [...]
Tiktok challenges Trump sale order ahead of deadline November 11, 2020 Tiktok has filed a legal petition challenging an order made by outgoing US President Donald Trump that would force the viral video app to sell its US business by tomorrow. In August Bytedance, the social media firm’s parent company, was given 90 days to divest its US operations due to concerns about national security. The [...]
Tiktok to allow MPs to review algorithm over Uyghur censorship concerns November 5, 2020 Social media giant Tiktok will allow UK politicians to review its algorithm, after MPs challenged the firm over censorship concerns and ties to the Chinese government. Tiktok’s UK director of government relations and public policy Elizabeth Kanter said members of the Business Select Committee were welcome to visit its “transparency centre”, to review its algorithm [...]
Tiktok moves into ecommerce with Shopify advertising deal October 27, 2020 Tiktok has made its first major move into social ecommerce after signing a deal with Shopify to allow brands to sell their wares through the viral video app. The tie-up means Shopify merchants will be able to run video ads on the platform, allowing Tiktok users to click through and purchase a product. The feature [...]
Tiktok expands hate speech policy as watchdog launches crackdown October 21, 2020 Tiktok has vowed to do more to remove harmful content as the media watchdog launches a crackdown on video-sharing platforms. In a blog post published today, the viral video app said it was expanding its policy to take into account coded language and symbols used to spread hateful ideologies. Tiktok already removes content related to [...]
Tiktok crashes across UK, Europe, Middle East and Australia October 12, 2020 Tiktok has crashed across the UK, Europe, Australia, and parts of the Middle East, with thousands of users reporting problems connecting to the video platform