Mars, Mondelez and Kellogg’s hit with advert bans over inappropriate targeting March 6, 2019 Food brands Mars, Mondelez and Kellogg’s have all been handed down advert bans after the watchdog ruled they had inappropriately targeted children and exaggerated health claims. Mars was censured over an advert for its Wrigley’s Extra chewing gum, which featured on Channel 4’s on-demand service. Read more: Sky Incredibles advert banned over superfast Wi-Fi claims [...]
Thinking about taking on an apprentice? National Apprenticeship Week is a good time to start March 5, 2019 One of the great things about my job as a minister is hearing from employers about the positive impact that apprentices have had on their businesses. Employers often talk about the energy and enthusiasm that apprentices bring to the workplace. And they are not just talking about young people either, but apprentices of all ages [...]
Who wants a smartphone? Here’s how to sell the Nokia 3310 in 2019 February 25, 2019 "Hello? Yeah I’m on my mobile. Yeah I’m in the library. Nah I can’t talk right now. I’m in a library for Christ’s sake.” If you’re old enough to remember Trigger Happy TV, my apologies in advance for the earworming melody of the Nokia tune bouncing around your skull for the rest of the day. [...]
Editor’s Notes: Brexit: An Uncivil War was a five-star blockbuster for Channel 4 January 11, 2019 Brexit drama may be playing out all around us but it had its own silver screen moment earlier this week when Channel 4 aired its much-hyped drama, Brexit – The Uncivil War, by acclaimed writer James Graham. The drama drew heavily on the masterful account of the referendum campaign, All Out War, by Tim Shipman. [...]
People’s Vote campaigners are playing dirty with the facts January 10, 2019 As Monday's Channel 4 drama Brexit: The Uncivil War reminded us, the Remain campaign likes to take comfort in the fact that it tried to win us over with facts and figures, never stooping to the kind of outright lies about the economic benefits of leaving the EU or the threats of immigration indulged in by members [...]
Channel 4 marketing boss Dan Brooke to step down December 12, 2018 Channel 4 chief marketing and communications officer Dan Brooke is stepping down after eight years, the company has announced. Brooke will leave the broadcaster early next year to start a new marketing and communications business, which will focus on “helping companies be mission and purpose driven”. “I have been lucky enough to have the most [...]
Eve Sleep shares plummet after investors buy in for a discount in £15m fundraising round December 6, 2018 Mattress retailer Eve Sleep’s shares dropped by as much as 16 per cent this morning after it announced investors were buying shares at a discounted price during a £15m fundraising round. The e-commerce specialist said investors had committed to just under £10m of funding, with fund manager Neil Woodford promising £8m, the company’s chairman Paul Pindar adding £1m, [...]
How to build a creative culture at your business December 3, 2018 Why is it that certain places produce explosions of creativity at moments in time? Nearly 20 years ago, London’s East End was the birthplace for grime music, with Wiley and Dizzee Rascal setting the pace for a cultural movement now led by artists like Stormzy. Pop art, punk, disco and hip-hop all exploded out of [...]
Crowdcube raises £8.5m from Revolut backer Draper Esprit and Channel 4 November 7, 2018 Equity crowdfunding platform Crowdcube has today announced the close of a £8.5m fundraise, led by venture capital firm Draper Esprit and supported by Balderton Capital and Channel 4's commercial growth arm. Draper disclosed a £6m stake in the company as part of its investment, with the full round to be complemented by a crowdfunding campaign later [...]
DEBATE: Channel 4 has chosen to relocate its headquarters to Leeds, but is this a sensible decision? November 2, 2018 Channel 4 has chosen to relocate its headquarters to Leeds, but is this a sensible decision? YES, says Olivia Utley, deputy editor at TheArticle. It is common knowledge that British regions are suffering from a brain drain to London. The latest analysis suggests that 30 per cent of all students will head to the capital upon [...]