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Online used-car sales portal Cazoo has been among the biggest movers in the pandemic's sport sponsorship shake-up

The pandemic may have halted the changing of the guard at Buckingham Palace, but in the world of sport sponsorship

March 3, 2021
Cricket's revenues are estimated to have taken a £100m hit last year due to the Covid-19 pandemic

Sport is to receive a £300m recovery package as part of the Budget announced by Chancellor Rishi Sunak today. Cricket,

March 3, 2021
Ferrari Trento will replace the traditional champagne at F1 events

In what is surely a case of nominative determinism, Ferrari Trento sparkling wine has been named the official partner for

March 3, 2021
Fenerbahce have been order to cease copying beIN branding for its beFAIR campaign

beIN Sports has succeeded in its legal bid to stop Fenerbahce using the beIN logo for the club’s “beFAIR” campaign

March 2, 2021

WITH runaway jockeys’ championship leader Joao Moreira forced on the sidelines once again with a two-meeting suspension, it’s over to Zac

March 2, 2021

REIGNING champion trainer Ricky Yiu has found it tough going in Hong Kong this season, with only 18 winners and languishing

March 2, 2021

MATTHEW Poon is the jockey to follow when racing takes place under floodlights at Happy Valley in Hong Kong on Wednesday. The ‘Poon Train’,

March 2, 2021
Marcus Rashford has shown the impact that athlete advocacy can have - both on society and on an individual's standing

The influence and social media reach of sports women and men is incredible – and growing. But who is using

March 2, 2021
Boris Johnson said Britain could stage more Euro 2020 games and would bid for the 2030 World Cup

Prime Minister Boris Johnson has thrown his weight behind British efforts to host Euro 2020 and the 2030 World Cup.

March 2, 2021
World No4 Collin Morikawa claimed his fourth PGA Tour win on Sunday at the WGC Workday Championship

I remember one of the first times I saw Collin Morikawa play, he was going head to head down the

March 2, 2021
Formula E champions DS Techeetah will have eToro branding on their electric vehicles for the rest of the 2021 season

Formula E champions DS Techeetah have struck a £1m sponsorship deal with social investment platform eToro that could see the

March 2, 2021
Gareth Bale scored twice as Tottenham beat Burnley on Sunday. He has four goals and three assists in his last four appearances

Just a few weeks ago, Jose Mourinho did not want to talk about Gareth Bale. On 4 February, he sniped

March 1, 2021