After Deliveroo’s car crash IPO, London needs a rebrand to fend off Europe’s financial centres Much like the carefully manufactured picture of a restaurant-quality dish displayed on the takeaway firm’s app, Deliveroo’s IPO promised so much, yet when it arrived, was a cold, undercooked imitation of the rich banquet investors had been promised. After a difficult period, one of London’s most high-profile IPOs in years turning into a car crash [...]