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By: Jim Prior

Jim Prior is Global CEO at WPP brand agency Superunion

  • Electric cars will lead to a design transformation on the scale of iPhones & Apple laptops

    There was a golden age of car design that ran from the mid 1950’s to early 1970’s. Cars like the Jaguar e-type, Ferrari Dino, or Pontiac Firebird emerged; they were not only engineering miracles, but objets d’art. During this time, the imagination of the auto industry was running wild, setting out ambitious visions of the [...]

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