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By: Simon Dent

  • The brands that won Euro 2020, from Volkswagen’s tiny ball-carrying car to Bud Light ‘box heads’ and ITV super-pundit Emma Hayes

    Mini cars and box heads: the brands that won Euro 2020

    Italy were deserved winners of Euro 2020, which will be remembered as one of the best football tournaments all of time.  Off the field brands have had their own competition for the hearts and wallets of consumers. Here are my thoughts on who emerged as the winners. EE EE is a long-standing sponsor of the [...]

  • It may not feel like it but the greatest year of sport is almost upon us

    The greatest year of sport is coming and it's OK to be excited

    As we fast approach the end of the year we should all allow ourselves to look forward to crawling out of the dark cloud of Covid-19 and into 2021, the greatest year of sport ever. Euro 2020, the Tokyo Olympics and Paralympics, Twenty20 cricket World Cups, the Women’s Euros, a Ryder Cup, a Rugby League World [...]

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