Wimbledon 2018: What Roger Federer’s $300m Uniqlo deal tells us about the state of tennis sponsorship On the eve of Wimbledon, men’s tennis news was again dominated by the same old names: Andy Murray’s late withdrawal, Novak Djokovic’s re-built serving action, Rafael Nadal’s lack of grass-court preparation and, of course, Roger Federer’s bumper new kit deal with Japanese brand Uniqlo. This is no surprise to the casual fan, for the Big [...]