Grow your audience or double down? The classic mistake made by Brand Trump

As marketers know well, big ambitious brands cannot continue to grow by simply targeting the same people with the same

November 16, 2020

Brand Trump is keeping Candidate Trump in the race for the White House

Scandals and appalling press are usually bad news for politicians.  Before the presidential era of Donald Trump, it was a

September 29, 2020

Brand Veep: Kamala Harris could be exactly what Biden needs to secure the White House

Joe Biden has pulled away from Donald Trump and is now the favourite to win the US presidential election in

August 12, 2020

Trump versus Biden: The battle of the brands

Politics should always be about policies. But in this “post-truth” era, US politics in particular has become disconnected with policy. 

June 26, 2020

From Yes We Can to Feel The Bern — American politics is a masterclass in messaging

US politics is a fascinating watch, especially if you’re interested in branding, communications, and the successes and failures of connecting

March 4, 2020

DEBATE: Is it time for a review of the licence fee and how the BBC is structured?

Is it time for a review of the licence fee and how the BBC is structured? Jamie Williams, managing partner

December 17, 2019

Is honesty the best policy? Why brands should be open about their weaknesses

Marketing can be complex, with so many sophisticated models, fancy processes, long words, plus various funnels, pyramids, and flow diagrams

June 24, 2019