Bonds Flying Roos and Co-Owners Hugh Jackman & Ryan Reynolds Welcome New Partners monday.com and Blueberry Ahead of USD 2 Million SailGP Grand Final November 25, 2025 The partner announcement arrives alongside the co-owners’ first Bonds Flying Roos video, igniting momentum ahead of the Grand Final weekend in Abu Dhabi.
West Ham sponsor: Bookmakers won’t desert football over Premier League ban November 24, 2025 West Ham’s front-of-shirt sponsor has reassured the Premier League that the gambling industry won’t run away from football after a ban on betting partners takes effect next year. England’s leading clubs voted to voluntarily ban gambling sponsors as front-of-shirt partners in a move due to come into force at the start of next season. Over [...]
How the Budget could make your day at the football worse November 24, 2025 In the countdown to the Budget, it’s hard to escape concern from industries ranging from hospitality and retail to fintech or leisure. However, one sector which should not be overlooked is sport. Still feeling the impact from last Autumn, the sport world is readying for further impact come 26 November. And, as with any changes, [...]
Why Arsenal’s ‘quantum leap’ is down to Kroenkes’ gamble on ambition November 23, 2025 The story of Arsenal’s return from the competitive wilderness to the top table of English and European football has no shortage of candidates for the leading role. Mikel Arteta, the rookie manager whose single-mindedness has transformed the mentality of the club; Bukayo Saka, the jewel of the Hale End academy who has developed into one [...]
Tottenham sign hair transplant partner Elithair to tackle lack of cover up top November 21, 2025 Tottenham Hotspur fans who have torn their hair out watching the club have been offered a solution after Spurs partnered with hair transplant clinic Elithair. Elithair has taken the hitherto unheralded title of Official Hair Treatment Partner, joining a roster of Tottenham sponsors that includes insurance giant AIA, kit maker Nike, crypto exchange Kraken and [...]
Premier League clubs to pay levy on overspend after approving new rules November 21, 2025 Big-spending Premier League clubs will pay a levy on any overspend as part of new Squad Cost Ratio (SCR) financial rules voted in for next season. At a shareholders meeting today in London, a vote to introduce SCR in place of the controversial Profitability and Sustainability Regulations (PSR) achieved the required majority. They rejected proposals [...]
Why tribes are everything in sport, but growing them is no easy task November 20, 2025 Tribalism is key to fandom in sport but the challenge is commercialising and gorwing them, writes Ed Warner. To the Kia Oval for an exercise in tribe creation. Conscious that in most enterprises the whole is stronger than the sum of its parts, I have been working with the help of chairs across Britain’s sporting [...]
Arsenal praised for ‘Big Club’ move after ending Visit Rwanda partnership November 19, 2025 Arsenal fans have welcomed the club’s decision to end a controversial eight-year partnership with Visit Rwanda at the end of this season. The Premier League leaders had been in talks to extend the deal, which sees Rwanda’s tourism arm displayed on the team’s sleeves, beyond the current campaign. But both parties have now decided to [...]
Real Madrid eye £1bn injection to keep pace with Premier League elite November 18, 2025 Real Madrid president Florentino Perez is taking steps to ensure they remain competitive with Premier League clubs by inviting private equity to invest close to £1bn. Perez is expected to use the annual meeting of the club’s approximately 100,000 members on Sunday to announce proposals to change the club’s ownership structure. The plan considered most [...]
Why brands can learn from sports teams about earning fandom November 18, 2025 Brands shouldn’t start imitating sports teams but they do need to understand how fandom makes them so powerful, writes Sarah Hackett. Inflation, tough market conditions and uncertainty around the upcoming Budget are forcing us to make challenging financial choices. Two-thirds of consumers now say that price matters far more than it did before. Our loyalty [...]