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  • e.l.f. Beauty and Parity Release “Girls Who Play Change the Game”, Connecting Girls’ Sports Participation to Long-Term Workplace Impact

    August 31, 2026

    One of the largest and broadest studies of its kind, the study reveals the connection between the skills girls learn playing sports and women's careers

  • Star Wars Zero Company™ Now Available On PC, PlayStation 5 and XBOX Series Consoles

    August 27, 2026

    Bit Reactor’s Debut Title Combines Tactical Depth and Cinematic Elegance for a New Star Wars Story Watch the Final Trailer to Witness What’s at Stake in the Galaxy

  • Netflix and Stella Artois Bring the Perfect Serve to The Gentlemen Season 2

    August 26, 2026

    “The Gentlemen’s Serve” with Theo James and David Beckham Shows There’s Power in the Pour

  • Mary Kay Accelerates Beauty Innovation and Digital Transformation

    August 19, 2026

    Celebrating Milestone Initiatives Positioning Mary Kay For Consumers Today and Tomorrow

  • Inside the London workshop that made Hundred, FA Cup and World Cup trophies

    August 15, 2026

    Ahead of the Hundred final Matt Hardy spoke to the makers of the trophy, Thomas Lyte, who now hold a royal warrant Sports may vary in rules, squad sizes, scoring systems and the rest of it but something remains a constant across each and every discipline thousands of us pay our hard-earned cash to watch: [...]

  • Cloudflare Gives Companies Full Visibility to Audit & Analyze AI Use

    August 5, 2026

    New tools shows companies exactly which employees and agents are using AI, what they're sending, and how much it's costing—in real time, securely and without slowing down innovation

  • Cristiano Ronaldo on Mars: Where will sport take us in the next five years?

    July 30, 2026

    Tech disruption, athlete power and new formats: sport has changed dramatically since Ed Warner started writing weekly about the industry in 2021. This column – based on my weekly newsletter, Sport Inc. – has just reached its fifth anniversary. The book of the same name is three years older. In this short span of time, [...]

  • World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead

    July 29, 2026

    It’s not just match-going football fans who fear the financial ramifications of Fifa’s sell-off of commercial rights; World Cup sponsors could also find themselves paying more or getting less for their money, experts have warned. Sponsors currently contribute around a quarter of Fifa’s $15bn income over a four-year cycle and include some of the biggest [...]

  • Inside the untapped commercial potential of the Tour de France

    July 26, 2026

    The Tour de France is the most attended annual sporting event with over 12m people attending roadside every year for the historic three-week race. Its UK audience is growing too, with the 2026 broadcast attaining 41 per cent more viewers than the previous year. Despite that scale, many brands still underestimate the breadth of commercial [...]

  • Sport documentaries muddle grey area of storytelling vs reality

    July 23, 2026

    As every sport seemingly gets its own documentary, Matt Readman assesses whether they’re meddling with reality. There is a famous rule in nature documentary filmmaking: observe, but never intervene. The moment the camera changes the behaviour of its subject, it stops documenting reality and starts creating it. Earlier this month the International Cricket Council investigated [...]

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