You don’t need stacks of cash for marketing September 25, 2011 GUERRILLA marketing techniques used to be the only option for cash-strapped startups. Indeed, tales of startup business owners donning fancy dress, handing out flyers and doing stunts are not uncommon. Thankfully, the internet has changed the game a bit. The guerrilla spirit is still required, but nowhere near as much as a healthy dose of [...]
Getting the taste for luxury marketing September 11, 2011 WE’VE all heard people say that good restaurants and products don’t need to advertise, but how exactly do you launch a luxury brand without doing so? We ask Penfolds, a high-end wine producer, how it markets its brand. 1. SCARCITY “There has to be an element of scarcity to any high-end product,” says Mathew Bird, [...]
ONLINE SME MARKETING SEMINAR February 17, 2011 British Library Business & IP Centre is holding a seminar on online selling and marketing to help small businesses communicate clearly online. Cate Trotter, the founder of Insider Trends, whose marketing and consultancy work has included brands such as Marks and Spencer, Clarks and Nokia. She will pinpoint key trends in online businesses and outline [...]
ONLINE SME MARKETING SEMINAR February 17, 2011 British Library Business & IP Centre is holding a seminar on online selling and marketing to help small businesses communicate clearly online. Cate Trotter, the founder of Insider Trends, whose marketing and consultancy work has included brands such as Marks and Spencer, Clarks and Nokia. She will pinpoint key trends in online businesses and outline [...]
MARKETING July 15, 2010 Q. I am starting a business and I need to think about marketing but I don’t know where to start. Can you offer me some advice? A.This is a common problem. Most people will have heard of marketing, but they don’t know quite what it is. Mark Brewerton, the managing director of Total Marketing Solutions, [...]
ADVERTISING Q&A May 6, 2010 Q. I have recently started a business and am wondering whether I should be planning for an advertising campaign? A. Lots of entrepreneurs won’t be able to afford to spend on an advertising campaign when they first start out, it’s usually something that comes down the line. However, Carl Harris, business director at Cuba UK, [...]
Mediation flourishing in downturn June 16, 2009 LORD Woolf reported an intriguing statistic this month when he said that mediation delivered “a £1bn cost-saving” a year for business by diverting cases from the courts. The former Lord Chief Justice added that commercial litigation costs UK Plc £33bn per year. An average case going through the courts costs £1m and consumes three years [...]
Informa says no to revised cut-price bid September 5, 2008 Informa last night rejected a cut-price bid from a private equity consortium, led by Providence, slamming the 450p a share offer as “significantly undervaluing” the publisher. City A.M.’s exclusive revelation yesterday that the consortium had slashed its initial bid by more than 10 per cent to 450p a share caused a stir in the financial [...]
From Putin to Pitt: a fascinating glimpse into the mind of America September 4, 2008 Vanity Fair’s power list says a lot about the country that produced it, says Jeremy Hazlehurst You will, no doubt, remember that famous New Yorker magazine cover from the 70s that showed The World From Ninth Avenue. It shows Ninth Avenue in the foreground, 10th Avenue behind it, then the Hudson River. Behind this, in [...]
Providence slashes bid for Informa September 4, 2008 The private equity consortium is no longer prepared to pay as much for the UK firm Crumbling markets have led the private equity consortium circling Informa to slash its offer for the publisher, as another potential bidder dropped out of the race. The group led by Providence Equity Partners made an indicative offer of 506p [...]