Marketing and advertising

July 2019 Articles

Audioboom posts revenue surge as it doubles down on original podcasts
Audioboom posts revenue surge as it doubles down on original podcasts
Audioboom has posted a huge rise in revenue in the first six months of the year as it continues to [...]
July 18, 2019
Watchdog bans Aldi champagne ad after Tesco complaint
Watchdog bans Aldi champagne ad after Tesco complaint
The advertising watchdog has banned an advert promoting Aldi’s own-brand champagne after Tesco complained it was misleading. Read more: TfL [...]
July 17, 2019
UK marketing budgets stall as political uncertainty hits brands
UK marketing budgets stall as political uncertainty hits brands
UK marketing budgets flatlined in the second quarter, as growing uncertainty reversed a surprise ad spend boost at the start [...]
July 17, 2019
Advertising data platform Near raises $100m to fuel global expansion
Advertising data platform Near raises $100m to fuel global expansion
Advertising tech platform Near has secured $100m (£80m) in funding from a London-based private equity firm as it looks to [...]
July 16, 2019
Facebook launches crackdown on scam ads following Martin Lewis lawsuit
Facebook launches crackdown on scam ads following Martin Lewis lawsuit
Facebook has launched a new tool to fight fake adverts on its platform following a lawsuit filed by money saving [...]
July 16, 2019
See it, say it, sorted – it’s annoying, but effective
See it, say it, sorted – it’s annoying, but effective
Rail commuters across the country have heard it – the security announcement that starts “if you see something that doesn’t [...]
July 15, 2019
Brands, stop focusing on follower numbers and look for talent instead
Brands, stop focusing on follower numbers and look for talent instead
The fifth series of popular reality series Love Island is in full swing. With the contestants’ social media followings growing [...]
July 15, 2019
Footballers’ lives: The female players deserve to have their stories told
Footballers’ lives: The female players deserve to have their stories told
For the British athletes who walked out onto the pitch against the US in the semi-final, their journey to that point had required oodles of determination
July 11, 2019
Challenge the narrative that brands must sell out to succeed
Challenge the narrative that brands must sell out to succeed
We live in a world where words continue to lose their meaning. Take “authentic”. It has been hijacked by brands [...]
July 9, 2019
Business must walk the walk when it comes to Pride and LGBTQ rights
Business must walk the walk when it comes to Pride and LGBTQ rights
It’S 50 years since the Stonewall Riots, when New York’s gay community hit the streets to protest against police harassment, [...]
July 5, 2019
TfL gives Indian ride-hailing app Ola the green light
TfL gives Indian ride-hailing app Ola the green light
Transport for London has given Indian ride-hailing app Ola the green light to launch in the city. Ola said it [...]
July 4, 2019
Advertisers set to ramp up investment in audio amid podcast boom
Advertisers set to ramp up investment in audio amid podcast boom
UK advertisers are set to ramp up their spend on audio formats in the coming years amid a surge in [...]
July 4, 2019
Competition watchdog to probe tech giants over advertising concerns
Competition watchdog to probe tech giants over advertising concerns
The competition watchdog has launched an inquiry into major tech firms amid fears about their dominance in the digital advertising [...]
July 3, 2019
Social media ad spend growth slows amid decline in trust
Social media ad spend growth slows amid decline in trust
Growth in advertising revenue for social media firms declined by roughly a half in the first three months of the [...]
July 2, 2019