Marketing and advertising

June 2019 Articles

Martin Sorrell labels tech firms ‘frenemies’ as he lays out vision for S4 Capital expansion
Martin Sorrell labels tech firms ‘frenemies’ as he lays out vision for S4 Capital expansion
Sir Martin Sorrell chats to James Warrington in Cannes about S4 Capital, but can’t resist a dig at WPP SIR [...]
June 24, 2019
WPP confirms sale of post-production house The Farm Group to US rival
WPP confirms sale of post-production house The Farm Group to US rival
WPP has confirmed the sale of its TV and film post-production firm The Farm Group to LA-based rival Picture Shop. [...]
June 21, 2019
Sorrell’s S4 Capital to buy marketing firm Biztech
Sorrell’s S4 Capital to buy marketing firm Biztech
Sir Martin Sorrell’s S4 Capital is set to snap up marketing tech firm Biztech in its latest bid to expand [...]
June 21, 2019
Huawei founder downplays $30bn revenue hit after US ban
Huawei founder downplays $30bn revenue hit after US ban
Huawei’s founder Ren Zhengfei has played down the impact of a US trade ban on the Chinese tech firm, just [...]
June 20, 2019
Cannes Lions: How culture is catching up with adland's notorious knees-up
Cannes Lions: How culture is catching up with adland's notorious knees-up
As the plane touches down on the hot tarmac at Nice airport, the butterflies start to set in. My neighbour, [...]
June 19, 2019
Why creative marketing has stopped working
Why creative marketing has stopped working
The advertising industry is suffering a crisis in creativity as both brands and industry awards pursue short-term targets, according to [...]
June 19, 2019
DEBATE: With the launch of KFC’s vegan burger, is it smart for fast-food brands to move into veganism?
DEBATE: With the launch of KFC’s vegan burger, is it smart for fast-food brands to move into veganism?
With the launch of KFC’s vegan burger, is it smart for fast-food brands to move into veganism? Caroline Dilloway, client [...]
June 19, 2019
Sir Martin Sorrell: Traditional agency model is 'not fit for purpose'
Sir Martin Sorrell: Traditional agency model is 'not fit for purpose'
Former WPP boss Sir Martin Sorrell has launched yet another attack on his old firm, saying traditional ad agencies are [...]
June 18, 2019
Ad industry ‘faces brain drain’ amid creativity crisis
Ad industry ‘faces brain drain’ amid creativity crisis
The advertising industry could face a brain drain as employees increasingly look outside adland for their fill of creative work, [...]
June 18, 2019
Cannes Lions is still worth the entry fee
Cannes Lions is still worth the entry fee
It’s that time of the year again, when some of us in the advertising industry like to start grumbling about [...]
June 17, 2019
The ASA's new rules on stereotyping are only a start
The ASA's new rules on stereotyping are only a start
Last Friday, new Advertising Standards Authority (ASA) rules came into force. The aim is to ban companies from including harmful [...]
June 17, 2019
Experience success: what’s the value of experiential advertising?
Experience success: what’s the value of experiential advertising?
A few weeks ago, commuters passing through Waterloo train station were greeted with the site of a miniature Garden of [...]
June 17, 2019
Love him or hate him, Boris is nicking the Marmite strategy
Love him or hate him, Boris is nicking the Marmite strategy
Is there any brand in the history of advertising that has come up with a slogan as ingenious as Marmite’s [...]
June 14, 2019
DEBATE: Is Cannes Lions still relevant to the advertising industry?
DEBATE: Is Cannes Lions still relevant to the advertising industry?
Is Cannes Lions still relevant to the advertising industry? Rory Hamilton, chief creative officer and partner at Boys + Girls, [...]
June 14, 2019