Marketing and advertising

2019 Articles

AI marketing sector attracts $2.5bn of investment in 2018
AI marketing sector attracts $2.5bn of investment in 2018
Artificial intelligence (AI) marketing companies bagged $2.5bn of investment last year as marketers turned to the new technology to help [...]
October 17, 2019
UK companies cut marketing budgets for first time in seven years
UK companies cut marketing budgets for first time in seven years
UK companies have cut their marketing budgets for the first time in seven years as ongoing uncertainty has forced bosses [...]
October 17, 2019
Watchdog censures Boohoo and Missguided over ‘sexual’ ads
Watchdog censures Boohoo and Missguided over ‘sexual’ ads
The advertising watchdog has censured retailers Boohoo and Missguided over adverts that contained “offensive” and “socially irresponsible” sexual references. In [...]
October 16, 2019
BT scores home nations football sponsorship deal
BT scores home nations football sponsorship deal
BT has signed a five-year deal to sponsor all four home nations teams as it bolsters its marketing ties with [...]
October 8, 2019
S4 Capital buys Silicon Valley agency Firewood for $150m
S4 Capital buys Silicon Valley agency Firewood for $150m
Sir Martin Sorrell’s S4 Capital has bought digital marketing agency Firewood for $150m (£122.5m) as the ad veteran gears up [...]
October 8, 2019
Meet Influencer, the company helping to build trust in influencer marketing
Meet Influencer, the company helping to build trust in influencer marketing
It’s not hard to find critics of influencer marketing. This is an industry  that is not short of scandals. There [...]
October 7, 2019
Burger King ‘incited violence’ with milkshake tweet
Burger King ‘incited violence’ with milkshake tweet
Burger King has been censured for inciting violence after the fast food chain promoted its milkshakes just days before a [...]
October 2, 2019
The Beano’s message for brands: Think more ‘kid’
The Beano’s message for brands: Think more ‘kid’
Once the epicentre of hacks, liquid lunches, and anonymous sources, Fleet Street now finds itself home to international Emmy-nominated content [...]
October 1, 2019