Out-of-home advertising firm Exterion Media has boosted its partnership with Transport for London, unveiling plans to launch new digital screens across the Tube network.
Exterion will roll out full-motion digital screens at five major Tube stations, in what it described as the largest launch of advertising screens at one time.
So-called digital ribbons will be installed at Waterloo and Oxford Street stations, allowing adverts to run along the length of the escalator.
It follows the installation of similar screens at King’s Cross St Pancras, Piccadilly Circus and Tottenham Court Road stations earlier this year, which attracted campaigns from Google, Disney and O2.
These screens will be accompanied by a major advertising space at London Bridge, where a 21 square metre screen will be installed above the escalators. Exterion will also unveil new screens at Liverpool Street and South Kensington.
“We’re offering big impact for brands in an environment where commuters are very receptive to advertisements and are looking to be engaged and entertained,” said Exterion chief revenue officer Nigel Clarkson.
“The dynamic capabilities of these full-motion formats offer advertisers a stand-out creative canvas that will engage London commuters on a whole new scale.”