Desmond to launch new Health Lottery project
EXPRESS owner Richard Desmond will launch a new UK lottery game that he says will raise millions for charity and provide “life changing” prizes for customers.
He said the Health Lottery, which will sell tickets for £1, will pump at least £50m a year into health projects in local areas that are outside of NHS funding.
Desmond, who bought Channel 5 last year, believes he can offer unrivalled distribution and marketing of the project through his stable of magazines and newspapers, which also includes OK! It is thought Channel 5 will host the lottery draw, although details are yet to be confirmed.