CITY VIEWS | CAN THOMAS COOK REINVENT ITSELF?
JONATHAN WALTON
DALTON WARNER DAVIS
I think yes, but only if it gets the balance right. It needs to follow the lead set by other people, because it has a great brand name but the internet seems to provide the more cheap and cheerful option. It can build on it by providing the great quality that it always does and offer competitive prices like others.
JOANNA BONOMINI
BARCLAYS
I’m not sure, because I used to book my holidays through Thomas Cook when I was younger but not anymore. I really don’t know anybody that books holidays in the traditional way anymore – not even families. I book my holidays online now. Perhaps there would be a chance to go back to it if it reinvented itself.
VISHAL SHAH
BELLIS JONES
It could reinvent itself if it moved its entire business online, because the younger generation are savvy travellers. To be honest, I have never walked into any tour operator’s shop to book my holiday. The only people I know who book their holidays via travel agents are my mum and dad, who live in Kenya.