APPLE may be greatly admired and widely feted as an uber brand in the UK and US, but a new survey out yesterday concludes that in India it is rated as only 40th in the brand charts.
The survey, conducted by marketing consultants TLG, also reveals that Indian brands make up seven of the top ten in the country, while the UK index has just four indigenous British brands.
Apple tops both the equivalent UK and US indices, with Google, Amazon and Facebook also all making the top five.
Experts have put Apple’s inability to crack India down to its failure to adapt its business model to local tastes and budgets.
In India, consumers can buy a new Tata Nano car for the same price as three Apple iPhones.
Jaguar Land Rover and Tetley tea owner Tata came second in the India survey, while the top ranked foreign firm is Google, which entered the index at number three.