Meet the company helping to build trust in influencer marketing Meet Influencer, the company helping to build trust in influencer marketing It’s not hard to find critics of influencer marketing. This is an industry that is not short of scandals. There have been instances of social media stars failing to label marketing content as ads, promoting things that turn out to be fraudulent – see the Fyre Festival debacle – or even creating fake content. In [...]
The business case for the Cannes Lions Festival of Creativity Cannes Lions is still worth the entry fee It’s that time of the year again, when some of us in the advertising industry like to start grumbling about the Cannes Lions International Festival of Creativity, which begins today. Too big. Too busy. Too expensive. Our industry’s most prestigious awards and stage seems to be a topic of endless conversations and controversy. A couple [...]