Celebrity vaccine endorsement? Try behavioural science instead A Covid-19 vaccine has been approved, and the nation celebrated as the first shots were administered this week. Now, the conversation around coronavirus has developed from how we can produce a cure to how we can successfully convince people to take it. While the vaccine is being heralded as the end of the pandemic, some [...]
A gentle nudge over the green rubicon: How to change social norms and make your business greener According to a government report, some 71 per cent of UK citizens are “very or fairly concerned” about climate change, while nearly the same percentage believe that it poses a high level of risk to people’s health and wellbeing. In our daily lives, concerns we may have are infrequently matched by our actions – especially [...]