Stephan Shakespeare

Stephan Shakespeare
Stephan Shakespeare

Stephan co-founded YouGov in 2000. He has previously worked as a political campaign manager and is now chair of the Data Strategy Board for the Department for Business, Innovation and Skills.

Ice bucket challenge
Wednesday 17 September 2014
With the hype over the ice bucket challenge seemingly cooling, we can analyse how successful the campaign has been in raising awareness of one of the charities concerned.
Wednesday 10 September 2014
NEWS that Network Rail will be answerable to parliament – having its status changed so that it counts as part of the private sector – has caused a stir among MPs, executives and the public more generally.
Homes in Bath
Wednesday 03 September 2014
A decline in homeowners’ opti­m­ism about the property mar­ket has led to a fall in our monthly You­Gov / Cebr Consumer Confidence In­dex for the first time since Dec­ember 2012.
Wednesday 27 August 2014
Are we witnessing a comeback from traditional high street retailer HMV? Recent figures suggest so, with announce­ments highlighting stronger sales and consumer perception.
Manchester United vs Swansea City
Wednesday 20 August 2014
Following on from my column last week covering the home broad­band market, I analyse another area in which BT has expanded in to – live broadcasts of Premier League matches.
Kevin Bacon
Wednesday 13 August 2014
The battle to dominate the home broadband market continues unabated, with the main in­d­ustry players going to ever in­creasing lengths to ensure that they win the hearts and minds of consumers.
Pimm's
Wednesday 06 August 2014
The summer of sunshine to which the British public has been treated has presented a wonderful market­ing opportunity to brands – especially alcoholic beverage comp­anies – to cash in on consumer desire to have “fun in the sun”.
Wednesday 30 July 2014
House prices are rarely out of the headlines, particularly in the capital. After unpreced­ented increases and talk of a bubble, homeowners are becoming more circumspect.
Wednesday 23 July 2014
WHO can resist a Ritz? That was the question in TV ads way back in the 1970s for the famous crackers. Mondelez International is bringing Ritz Crackers back to TV for first time in 30 years.
Aldi tops the BrandIndex rankings
Wednesday 16 July 2014
For consumers, every little helps, and the tills at Aldi and Lidl are ringing as the German discounters attract new and unlikely customers.
Wednesday 09 July 2014
IN RECENT days, shareholders of Sports Direct have finally approved the retailer’s bonus scheme, after years of turning down the firm’s plans to reward founder and deputy chairman Mike Ashley.
Wednesday 02 July 2014
FOOD retailer Holland & Barrett has been on a health kick recently, increasing its presence on the high street and online while also boosting its profits.
Flybe plane
Wednesday 25 June 2014
The low-cost airline sector is currently in the spotlight. While much of the focus has been about Ryanair’s charm offensive to reposition itself, fellow carrier Flybe has also made waves in recent months.
Wednesday 18 June 2014
GAMBLING in Britain is booming. The advent of online and mobile betting platforms means punters can now place bets anytime, anywhere and on pretty much anything. Britons are set to bet £1bn on the World Cup this summer.
Wednesday 11 June 2014
TODAY I’m returning to an issue that comes around like a baggage carousel every summer: the ongoing battle for the hearts and minds of British air travellers.
Wednesday 04 June 2014
IT OFTEN takes time for economic recovery to translate into a tangible feel-good factor. Yet, with green shoots well and truly springing forth for the UK economy, people’s morale seems to be getting a real boost.
Wednesday 28 May 2014
WITH Google making tentative steps into the price comparison market, the sector could well undergo a shake-up over the coming year.
Tuesday 27 May 2014
THE PHRASE “no overall control” is likely to become the norm for British politics, certainly at the national level.
Wednesday 21 May 2014
THIS WEEK’S European elections are seen in the UK as testing the political waters ahead of next year’s general election and showcasing arguments for and against the European Union.
Wednesday 14 May 2014
THE PAST 18 months have not been easy for the frozen foods sector as its tries to rebuild its reputation in the wake of the horsemeat scandal.
Wednesday 07 May 2014
NEWS that American pharma giant Pfizer is pursuing the British-Swedish drugs firm Astrazeneca has set the business world alight. While the business cases of such deals can be straightforward, how consumers react to brands is not.
Wednesday 30 April 2014
YESTERDAY’S GDP figures provided further evidence that the economy is firmly on the mend.
Wednesday 23 April 2014
IN A recent interview, Facebook boss Mark Zuckerberg revealed that a major plank of the company’s growth strategy is to diversify its offering into many smartphone apps.
Wednesday 16 April 2014
AS PART of Ryanair’s quest to revamp its image, the low-cost airline has launched its first TV campaign in 25 years.
Wednesday 09 April 2014
GERMAN discounters Aldi and Lidl continue to expand their reach in the UK at the expense of the so-called “big four” chains, with Aldi increasing its market share by more than a third.

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