Stephan Shakespeare

Stephan co-founded YouGov in 2000. He has previously worked as a political campaign manager and is now chair of the Data Strategy Board for the Department for Business, Innovation and Skills.

Wednesday 20 May 2015
Network Rail workers last Friday announced their plans to strike from 5pm on bank holiday Monday in a row over pay
Wednesday 13 May 2015
After 15 years of getting every election right and setting new standards of accuracy in both polling and market research, YouGov got an election wrong. Sure, every other pollster got it wrong, too.
Wednesday 06 May 2015
With sales booming and a healthy share price reflecting their success, everything on the surface looks rosy for retail giant Sports Direct.
Wednesday 29 April 2015
YouGov's study into travel plans shows an industry on the up. An increase in consumer confidence is leading to a growth in the percentage of people that expect to spend more on holidays within the next 12 months.
Wednesday 22 April 2015
THE STREAMING service Netflix recently announced that it had passed the 60m subscriber mark worldwide.
Wednesday 15 April 2015
Are there now real signs of recovery for Tesco? Its battle ­– not just against its traditional big four rivals but the German discounters too – has a long way to run, but the YouGov BrandIndex points towards areas in which it is succeeding.
Wednesday 08 April 2015
Mercedes swept all before it in last year’s Formula One championship, and this year, they seem to be the cars to beat –­ barring a strong showing by Ferrari.
Wednesday 01 April 2015
AND WE’re off. After the phony war, the election campaign started in earnest this week, and there are clear battles lines drawn between Labour and the Conservatives when it comes to the economy.
Wednesday 25 March 2015
BHS is one of Britain’s most recognisable retailers, but has experienced troubles in recent years, prompting Sir Philip Green to sell the company for £1 to Retail Acquisitions.
Wednesday 18 March 2015
With 1.3bn users worldwide, you could be forgiven for thinking that Facebook was not in urgent need of an advertising campaign. However, for the first time in the UK, that is exactly what it has launched.
Wednesday 11 March 2015
The General Election is almost upon us and polls show the public believes that if the Tories win, its business policies would be better than Labour’s for the economy.
Lucy Beale
Wednesday 04 March 2015
After 30 years of “get aht of my pub” and cliff-hanger endings, BBC One celebrated EastEnders longevity with a series of live shows broadcast, culminating in one of the soaps biggest “whodunits?” ever.
Wednesday 25 February 2015
The Six Nations rugby champ­ionship reaches its half-way point this weekend, it might be worth Guinness considering the commercial opportunity the tourna­ment offers it.
Wednesday 18 February 2015
Sky Sports was clearly in no mood to relinquish to BT Sport the right to broadcast Premier League matches between 2016-19, despite having to shell out the bulk of the
Wednesday 11 February 2015
With the general election approaching and dominating the news agenda, one major issue that is currently being discussed is how the result will impact on business.
Wednesday 04 February 2015
IN COLLABORATION with the consumer insights panel and KPMG, YouGov has published findings which explore the nature of an ageing population and the effect this could have on businesses.
Wednesday 28 January 2015
Although yesterday’s  2014 fourth quarter GDP figures confirmed the fastest growth since before the financial crisis, the economy risks slowing in early 2015 as consumer confidence continues to be restrained.
Wednesday 21 January 2015
It's never a good idea to change the recipe of a well-loved treat – and Cadbury’s Creme Egg is no except­ion. Following anger last week over an apparent change in taste, a Cadbury’s spokesman said: “It’s no longer [made with] Dairy Milk.
Wednesday 14 January 2015
In another blow to traditional British grocers in the ongoing supermarket price war, budget food retailers Aldi and Lidl are the highest performing brands in YouGov’s BrandIndex Buzz score rankings for 2014.
Wednesday 07 January 2015
Previously unassailable fast food giant McDonald’s is facing a Big Mac-with-bacon-and--extra-cheese-sized challenge as falling sales and negative customer opinion are taking a huge bite out of its market share.
Wednesday 17 December 2014
THE CHRISTMAS period is always one of great stress and pressure for the delivery sector.
Wednesday 10 December 2014
Budget supermarkets, and specifically Aldi and Lidl, have taken the British high street by storm, with consumers warmly embracing the German retailers’ “low price but high quality” message.
Wednesday 03 December 2014
THE LATEST YouGov / Cebr Consumer Confidence Index figures have rallied slightly, but there are warning signs ahead for the economy in the next few months.
Wednesday 26 November 2014
John Lewis’ Monty the Penguin Christmas advert was released earlier this month amid a great deal of hype, making the £7m campaign a festive tradition in its own right.

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