Stephan Shakespeare

Stephan Shakespeare
Stephan Shakespeare

Stephan co-founded YouGov in 2000. One of the pioneers of internet research, Stephan has been the driving force behind YouGov’s innovation-led strategy. Immediately prior to co-founding YouGov, he was a political campaign manager. Stephan is a trustee of the National Portrait Gallery and chair of the Data Strategy Board for the Department for Business, Innovation and Skills.

Wednesday 16 April 2014
AS PART of Ryanair’s quest to revamp its image, the low-cost airline has launched its first TV campaign in 25 years.
Wednesday 09 April 2014
GERMAN discounters Aldi and Lidl continue to expand their reach in the UK at the expense of the so-called “big four” chains, with Aldi increasing its market share by more than a third.
Wednesday 02 April 2014
THE IMPROMPTU social media campaign for cancer awareness – where thousands of people shared makeup-free photos of themselves – has had a positive impact on the public’s perception of charity Cancer Research UK, according to new research from YouGo
Wednesday 26 March 2014
FACEBOOK paid the astronomical sum of $19bn for WhatsApp, the mobile messaging smartphone app, last month.
Wednesday 19 March 2014
SINCE YouGov started tracking consumer confidence in 2009, the number of people expecting their household financial situation to get worse has always far outstripped the upbeat group of Britons who expected things to get better.
Wednesday 12 March 2014
YOUTH-OBSESSED marketers are barking up the wrong tree, and the over-45 crowd is the real consumer goldmine, according to a new study named Generation Wealth.
Wednesday 05 March 2014
THE LATEST figures from the YouGov/Cebr consumer confidence index show that the economic recovery is finally starting to move from a headline to a concrete reality for greater numbers of ordinary people.
Wednesday 26 February 2014
FACEBOOK chief exec Mark Zuckerberg, speaking at the World Mobile Congress in Barcelona this week, declared that the mobile web is essential to Facebook’s future, and to connecting billions of people living in the developing world.
Wednesday 19 February 2014
NOT LONG ago, the British retail banking sector was dominated by just a few big brands.
Wednesday 12 February 2014
USING the huge amount of data we at YouGov have been collecting for years, we can create detailed profiles of various groups in society.
YouGov’s Brand Index
Wednesday 05 February 2014
FACEBOOK turns 10 years old this week, and much of the conversation around its decadal anniversary has centred on whether its extraordinary rise will continue, or if the social networking behemoth is already on the wane.
Change in household financial situation compared to one month ago
Wednesday 29 January 2014
AFTER the longest recession on record, Britain is back. Last year the economy grew by 1.9 per cent, its fastest pace since 2007, and the IMF projects growth of 2.4 per cent this year – making us Europe’s fastest-growing major economy.
Brand Index
Wednesday 22 January 2014
THIS year, Ryanair is changing. At least that’s what the budget airline’s boss, Michael O’Leary, claims in a new TV advert, which is part of multi-pronged marketing effort to convince consumers that it is turning over a new leaf.
Wednesday 15 January 2014
THE MOTOR industry is making a roaring transatlantic comeback, enjoying some of its strongest sales in years in both Britain and America.
Products and Services
Wednesday 08 January 2014
ON AN official trade mission to China last October, George Osborne declared that he was staggered by the progress and can-do attitude of the Chinese, and warned that Britain needs to “up our game” if we’re to compete.
Monday 06 January 2014
WE ARE in a state of unusually high political uncertainty. By this stage in the electoral cycle, one usually has a sense of who the next winner is likely to be. But this time we have a high level of unpredictability.
Festive adverts have not given the UK’s high-end stores a Christmas boost
Wednesday 18 December 2013
OUR RECENT online focus group of people from the so-called “squeezed middle” revealed that they are not feeling the benefits of the economic recovery and also have virtually no faith in politicians (from any political party) to help improve their
Gap between household finance & consumer confidence
Wednesday 11 December 2013
THE CHANCELLOR’S Autumn Statement, made last Thursday, was hailed in many quarters as a good day for George Osborne and for the government.
National Lottery brand perception
Thursday 05 December 2013
TWO months ago we saw the start of the biggest marketing campaign for the National Lottery since its launch in 1994, coinciding with arguably the biggest change to the game – a doubling of the ticket price.
If you could choose to live in another country, which country would you choose?
Wednesday 27 November 2013
LAST year Chinese tourists heading to France outnumbered those visiting Britain by more than five-to-one.
ASSIGNED SEATING HAS BOOSTED THE FIRM
Wednesday 20 November 2013
EASYJET was the one of the big stories in business yesterday, with the budget airline reporting higher profits than arch rival Ryanair for the first time in its history.
Wednesday 13 November 2013
COCA-COLA’S Share a Coke campaign, for which the company replaced its label with 150 of Britain’s most popular first names, was the marketing champion of the summer.
Brand Index
Wednesday 06 November 2013
MARKS & Spencer’s ninth consecutive quarter of falling sales is set to put further pressure on CEO Marc Bolland, who has argued that recent improvements to the fashion business have been “well-received” by customers, but that high-street spend
Burger giants’ global reputations
Wednesday 30 October 2013
THE BATTLE of the burgers got saucier this week when McDonald’s announced it was severing its 40-year relationship with Heinz after the ketchup-maker hired a former head of Burger King as its new CEO.
Buzz Chart
Wednesday 23 October 2013
ONE MONTH ago, Ryanair shocked the airline industry by revealing it was going to start being nicer to customers.

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