Stephan co-founded YouGov in 2000. One of the pioneers of internet research, Stephan has been the driving force behind YouGov’s innovation-led strategy. Immediately prior to co-founding YouGov, he was a political campaign manager. Stephan is a trustee of the National Portrait Gallery and chair of the Data Strategy Board for the Department for Business, Innovation and Skills.
THE CHANCELLOR’S Autumn Statement, made last Thursday, was hailed in many quarters as a good day for George Osborne and for the government.
TWO months ago we saw the start of the biggest marketing campaign for the National Lottery since its launch in 1994, coinciding with arguably the biggest change to the game – a doubling of the ticket price.
LAST year Chinese tourists heading to France outnumbered those visiting Britain by more than five-to-one.
EASYJET was the one of the big stories in business yesterday, with the budget airline reporting higher profits than arch rival Ryanair for the first time in its history.
COCA-COLA’S Share a Coke campaign, for which the company replaced its label with 150 of Britain’s most popular first names, was the marketing champion of the summer.
MARKS & Spencer’s ninth consecutive quarter of falling sales is set to put further pressure on CEO Marc Bolland, who has argued that recent improvements to the fashion business have been “well-received” by customers, but that high-street spend
THE BATTLE of the burgers got saucier this week when McDonald’s announced it was severing its 40-year relationship with Heinz after the ketchup-maker hired a former head of Burger King as its new CEO.
ONE MONTH ago, Ryanair shocked the airline industry by revealing it was going to start being nicer to customers.
LAST week Marks & Spencer’s general merchandise arm was dealt a blow when a number of respected analysts warned that it is continuing to lose market share in women’s fashion, leading to a fall in its share price.
THIS week, banks including RBS, NatWest and Halifax will begin taking applications for 95 per cent mortgages under phase two of the government’s controversial Help to Buy scheme.
ALDI has been on the rise this week. The discount grocer said its pre-tax profits had more than doubled in 2012, and during the year it attracted 1m additional shoppers.
RYANAIR, the discount airline that people love to hate, has promised to transform its “macho and abrupt culture” and turn over a new leaf as a more friendly and customer-focused business.
THIS WEEK, new rules took effect that will allow the UK’s 46m current account holders to switch banks in seven days.
WITH the splitting of Lloyds Banking Group and the launch of the TSB this week, the next few months will be an important time for the two banks.
NOKIA announced yesterday that Microsoft will acquire its mobile phone business.
FOR the last few months I have reported positive signs emanating from YouGov’s economic confidence data, and I am delighted to report the August stats show the good news continuing.
LAST summer I looked at perception of airlines and noted that British Airways, after years of being hit by a series of crises, had managed a steady period of improvement in its consumer perception scores, once again managing to overtake Virgin as
THERE was a spike for BlackBerry on Twitter on Monday with 41 per cent of the UK Twitter population exposed to messages about the brand.
EVERY so often the messenger becomes the story. Sometimes this is a person and sometimes a medium.
LAST week, in an interview with Total Politics magazine, the Archbishop of Canterbury Justin Welby said that he has told Wonga CEO Errol Damelin he wants to compete the payday loans company out of existence by strengthening credit unions.
A MONTH ago I looked at the succession of crises suffered by the Co-operative Bank this year: the collapse of its deal to buy branches from Lloyds, a downgrade from Moody’s, and the controversy surrounding its bail-in.
THE POSITIVE signs we have seen in the UK economy throughout the spring have continued into the summer.
ANDY Murray’s victory in the men’s singles title at Wimbledon has had many speculating how much impact it will have on his earnings and brand.
LAST Friday, mobile phone manufacturer BlackBerry released disappointing first quarter results. As might be expected, this caused a ripple on social media – but it was not the only Twitter spike for the brand last week.
STARBUCKS is to pay its first UK corporation tax in five years. After a public relations blow from claims of avoidance last year, it will be interesting to see whether this helps the firm recover.