KSI v Logan Paul: What traditional sport can learn from the online influencers’ boxing match Just over a week ago, 20,000 fans packed into Manchester Arena to watch one of the most talked about UK boxing events in recent history. Several million more watched online. This wasn’t a professional fight, however; rather a white-collar event involving two of the world’s biggest YouTubers and online influencers, KSI – real name Olajide [...]