Chris Lee

(Contributor)

Chris a London-based PR and digital strategist. He also runs the digital training and copywriting consultancy, Eight Moon Media, and the football culture blog, OutsideWrite.

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Archive

One of the turns of phrase digital marketing and PR consultants like me roll out when encouraging clients to work with online [...]

24 January
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In August 2017, the social media hashtag turned ten years old. When former Google and Uber engineer Chris Messina suggested using [...]

12 January
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I’m a member of the PRCA, the communications industry trade body. In my capacity on its Digital Group, I have been going around [...]

7 November
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As the top tiers take a break for international duty, football fans from the major leagues have an opportunity to experience [...]

2 October
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Last week, a friend of mine posted a eulogy on Facebook for his recently deceased father. As my fat fingers moved across the [...]

29 August
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Nearly a decade ago I wrote a post for PR Week advocating that companies ditch corporate speak and started talking plain English [...]

3 July
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First things first, “fake news” is not new. It’s a new term for an old problem. We used to call misinformation “propaganda” [...]

1 June
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Theresa May went on BBC’s The One Show this week. When quizzed on this weekend’s Eurovision Song Contest she commented: “Although [...]

10 May
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Podcast listenership is on the rise in the UK, so why is this most portable of formats still largely untapped? Could consumer [...]

4 May
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Several years ago I went along to the second-ever BrightonSEO. The event had evolved from a small gathering in a Brighton pub [...]

11 April
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As someone who works in the PR industry and also runs a football culture blog, I have seen “influencer marketing” from both [...]

20 March
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Early each year, communications agency Edelman issues its “Trust Barometer”. It measures public trust in government, business [...]

9 March
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Prior to the rise in camera-equipped drones in recent years aerial photography was restricted to those who could afford helicopter [...]

28 February
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The London Dungeon apologised this week after its “dark Valentine campaign” on social media drew widespread criticism. This [...]

16 February
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To succeed at marketing you need to understand people. And to understand people, you need to know what makes them tick. In an [...]

10 February
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