DEBATE: Is HSBC’s ‘we are not an island’ advert an effective strategy? Is HSBC’s ‘we are not an island’ advert an effective strategy? Brendon Craigie, co-founder and managing partner at Tyto PR, says YES. HSBC has denied that its adverts are explicitly Brexit-related, but it doesn’t take a genius to figure out the campaign’s underlying message. Given the social media response, this denial is probably intended to highlight that, [...]
Tech chiefs might build robots, but they need to act like humans and come back down to earth A decade ago, it would have been highly unlikely that the average Joe could name a single chief executive at any of the world’s largest tech companies. Bill Gates and Steve Jobs aside, this unique set of individuals has historically operated in the shadows. But today, like it or not, technology is deeply ingrained in our [...]