Atif Sheikh

(Contributor)

Atif Sheikh is chief executive of businessthreezero. He is a leading strategy consultant advising big businesses.

Archive

As the political showdown of the twenty-first century quickly comes into view, I find myself asking what mode will these two [...]

1 June
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At the turn of the century, a brilliant Indy film, The Tao of Steve, contended that all the wisest and most influential men throughout [...]

29 March
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With so many of our institutions in the dock and charged with bad behaviour, I felt compelled to investigate further. [...]

6 March
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Yesterday, over 120m people sat down to watch the Super Bowl. Of that audience, over 110m were in the US – and less than 800,000 [...]

5 February
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On the face of it, those who know me will be thinking this is a weird choice. Why? Because I have a full-blown fear of flying. [...]

7 December
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I was planning to write this column about Satya Nadella. The Microsoft chief executive is widely credited with driving a global [...]

9 November
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The failings of the 2015 Rugby World Cup will be remembered as the nadir of English rugby. [...]

11 October
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The reputation of Barclays Bank is a tale of two halves. [...]

14 August
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Big businesses are finding it hard to keep up with start-ups, that have the ability to create new services and change the way [...]

12 June
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27 February
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Last year was tough on chief executives, who were forced to dodge arrows from every direction. [...]

9 January
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What can British chief executives learn from the US presidential campaign? [...]

28 November
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His campaign has been mired in controversy and much of what he says and does is reprehensible. [...]

25 October
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